# PRAVA CRM: CRM for wedding photographers

> Turn your Meta Ads into a system that learns from bookings. PRAVA CRM connects Meta Ads, enquiries, follow-ups and bookings in one place, and sends booked weddings back to Meta through the Conversions API so campaigns can optimise for real customers.

Website: https://pravacrm.com/

## The problem

A lead is not a booking. Without a connected system the funnel is Meta Ad -> Lead -> WhatsApp -> Booking. Meta sees the lead; the photographer sees the booking; the connection between them is missing.

## How PRAVA CRM closes the loop

1. A couple enquires from a Meta ad.
2. The enquiry is added to the CRM automatically.
3. Follow-ups are tracked through the pipeline: New Lead, Contacted, Qualified, Meeting, Proposal, Booked, Lost.
4. When a wedding is booked, the conversion is sent back to Meta.
5. Meta can use that booking signal to optimise future campaigns.

In simple terms: you tell your ads which leads became weddings. This is called closed-loop attribution.

## Leads vs bookings

| | Campaign A | Campaign B |
|---|---|---|
| Leads | 100 | 60 |
| Bookings | 2 | 8 |
| Wedding value | INR 1.5L | INR 2L |

Campaign A generated more leads; Campaign B generated more weddings. Optimising for bookings teaches your ads to find more couples like Campaign B's. The goal is not more leads, but more of the leads that become weddings.

## Cost per wedding

Instead of only asking "How much did this lead cost?", PRAVA CRM lets you ask "How much did it cost to get this wedding?", because it knows who booked.

## Results reported in external Meta case studies

- **~3x higher lead-to-enrolment rate.** Univo, India, reported approximately 3x higher lead-to-enrolment rate after using CRM conversion data with Meta. (Univo, Meta case study)
- **~2x lower cost per enrolment.** The same case reported approximately 2x lower cost per enrolment. (Univo, Meta case study)
- **26% lower cost per site visit.** Godrej Properties, India, reported a 26% lower cost per site visit after connecting CRM conversion data with Meta. (Godrej Properties, Meta case study)

These are external case-study results from other industries, not guaranteed results for a photography business.

## Pricing

One plan with everything included: **INR 2,999 / month**.

- Unlimited contacts
- Unlimited funnels
- Unlimited websites
- Unlimited forms
- Unlimited surveys
- Unlimited automations
- Unlimited calendars
- Unlimited users

### Build

- Website & funnel builder
- Blogs

### Market

- Email marketing
- SMS marketing
- Social media planner
- Google & Facebook ads reports

### Sell & manage

- Universal inbox
- Leads manager
- Contracts
- Invoices

...and more.

### For photographers: everything you need to market your business

- 25+ pre-built marketing funnel templates
- 5 pre-built website templates
- 200+ pre-built website sections
- Pre-designed, customisable graphics
- Weekly live webinars
- Private Facebook group

## Get started

Leave your name and WhatsApp number or email at https://pravacrm.com/#start and the team will help you connect your Meta Ads.