# PRAVA CRM: CRM for wedding photographers

> Do not ask Meta for more leads. Ask for more weddings. Your ads are good at finding people who enquire. PRAVA CRM teaches them to find people who book.

INR 2,999 each month. All tools are included. We do the setup for you. You can cancel at any time.

Website: https://pravacrm.com/

## The problem

A lead is not a booking. Without a connected system the funnel is Meta Ad -> Lead -> WhatsApp -> Booking. Meta sees the lead; the photographer sees the booking; the connection between them is missing.

## How PRAVA CRM closes the loop

1. A couple enquires from a Meta ad.
2. The enquiry is added to the CRM automatically.
3. Follow-ups are tracked through the pipeline: New Lead, Contacted, Qualified, Meeting, Proposal, Booked, Lost.
4. When a wedding is booked, the conversion is sent back to Meta.
5. Meta can use that booking signal to optimise future campaigns.

In simple terms: you tell your ads which leads became weddings. This is called closed-loop attribution.

## Leads vs bookings

| | Campaign A | Campaign B |
|---|---|---|
| Leads | 100 | 60 |
| Bookings | 2 | 8 |
| Wedding value | INR 1.5L | INR 2L |

Campaign A generated more leads; Campaign B generated more weddings. Optimising for bookings teaches your ads to find more couples like Campaign B's. The goal is not more leads, but more of the leads that become weddings.

## Cost per wedding

Instead of only asking "How much did this lead cost?", PRAVA CRM lets you ask "How much did it cost to get this wedding?", because it knows who booked.

## Results reported in external Meta case studies

- **~3x higher lead-to-enrolment rate.** Univo, India, reported approximately 3x higher lead-to-enrolment rate after using CRM conversion data with Meta. (Univo, Meta case study)
- **~2x lower cost per enrolment.** The same case reported approximately 2x lower cost per enrolment. (Univo, Meta case study)
- **26% lower cost per site visit.** Godrej Properties, India, reported a 26% lower cost per site visit after connecting CRM conversion data with Meta. (Godrej Properties, Meta case study)

These are external case-study results from other industries.

## Pricing

One plan with everything included: **INR 2,999 / month**.

- Unlimited contacts
- Unlimited funnels
- Unlimited websites
- Unlimited forms
- Unlimited surveys
- Unlimited automations
- Unlimited calendars
- Unlimited users

### Build

- Website & funnel builder
- Blogs

### Market

- Email marketing
- SMS marketing
- Social media planner
- Google & Facebook ads reports

### Sell & manage

- Universal inbox
- Leads manager
- Contracts
- Invoices

...and more.

### For photographers: everything you need to market your business

- 25+ pre-built marketing funnel templates
- 5 pre-built website templates
- 200+ pre-built website sections
- Pre-designed, customisable graphics

## FAQ

### Do I need to be technical to set this up?

No. We set it up for you: we connect your Meta Ads, build your booking pipeline and switch on sending bookings back to Meta. You keep shooting weddings.

### My enquiries come in on WhatsApp. Does that work?

Yes. When a couple starts a conversation from your Meta ad, the lead is added to your CRM automatically, with the campaign that brought them.

### How does Meta find out which leads booked?

When you mark a lead as booked, the conversion is sent back to Meta through the Conversions API. Meta can then use those booking signals when optimising your future campaigns.

### Will this guarantee more bookings?

No one can honestly guarantee ad results. What changes is the signal: instead of learning from every lead, your ads can learn from the couples who actually booked. The case studies above show what other businesses reported.

### Is there a contract?

No. It's INR 2,999 a month and you can cancel anytime.

### What's included for INR 2,999 a month?

Everything: unlimited contacts, funnels, websites, forms, surveys, automations, calendars and users, plus email and SMS marketing, a social planner, contracts, invoices, ads reports and the photographer marketing kit.

## Get started

Chat with us on WhatsApp to get started: +91 9398171029.